Live body weight goat marketing


Live body weight goat marketing videos


At The Goat Trust present effort is not only on marketing of goats but more important on developing a standardised transparent system of goat pricing that is reasonable and acceptable to farmers and traders both. There have been work internationally but have no concrete evidence of community based such pricing standardization in India.

Such standardization and information collectivization has following inherent advantages for the parties involved –

A . For goat farmers –

  • Easy and quick assessment making less prone to treachery
  • Reasonable price and no fear of loss
  • Women friendly and can reduce gender biasness in goat sale
  • Can easily estimate feeding cost and output received (By comparing pre and post price at regular interval)
  • High quality goats can get better price
  • Advantages of seasonal meat price fluctuation can be passed on

B . For Traders –

  • Reduction in bargaining time
  • Easy access to collective information of marketable goats and hence higher business operation cycle
  • No need of physical presence to share price of goats
  • Quality segregation will be possible
  • Availability of high quality goats and bucks will be high
  • In long term a more dependable relation for trading

At The Goat Trust we have set following immediate task and have moved on it significantly -

  • To develop goat pricing standard and pilot community led live body weight based pricing system of goats
  • To facilitate an easy to use saleable goat information collection and dissemination system at local and regional level.


We had studied three dimensions. We developed a data collection format for collecting these data and was analysed along with direct on site observation to develop an equation. Major study objectives were –

  • To assess difference between empty stomach and filled in stomach live body weight – This was important to understand as selling time of goat can be different and goat farmers would like to feed and water animals as much as they can to increase the weight and consequent cost of goats.
    To assess difference, team took evening live weight (high probability of filled in stomach) and then early morning (8 AM) live body weight and finally at afternoon (12 PM) live body weight without any water and feed to goats. We weighed around 812 goats for all three time to understand body weight differences and get a mean of such variation.
  • To understand present meat assessment by various Traders of same goat and find consistency of their estimation – We tried to find out whether different traders are consistent in meat assessment or they differ. If they differ, is it significant. We also tried to find our academic estimate of meat in goats and difference with trader’s estimation and probable reason of these variations (Age/health/ appearances).
  • To profile various haats in Uttar Pradesh and live body weight of traded goats –A visit to 13 major goat haats were undertaken to profile trade process and volumes and sample based traded goats and bucks were weighed to understand price per kg live body weight paid by large trader to local traders. We completed 200 sample weighing.

Based on above exercises and collection of above data, we analysied it statistically to get mean and of live body weight price paid for various ages (0/2/4/6/8 teeth) and health conditions.

A score of qualitative assessment of goats were developed to classify these goats in grades – A, B, C and D as per age and body weight relations within same breed, health, sex and length and height of goats.

After much of analysis, The Goat Trust developed a formula which combines qualitative scoring and live body weight and then considers existing meat rate in the area to estimate price of goats/kids and bucks for that area. Rates are based on both meat ratio and existing prices paid by trader.

To test out this whole equation, The Goat Trust organized a “Traders Workshop” and we shared major findings and invited them to supply goats to The Goat Trust based on above criteria. In the mean time , The Goat Trust team also started visiting trading places (Haats) and procure goats as per our live body weight formula to test out feasibility of the equation made. We procured 76 goats by visiting 5 goat haats based on developed formula.

The Goat Trust also started weighing goats in near by 25 identified villages and declare goats price as per our formula and goat farmers were free to either sale to us or sale to any other channel, which provides them better prices if so.

As per experiences in haats, 70% of weighed goats had been sold to us by traders, which shows high acceptance of our formula and negotiation time was reduced to 4 minutes per goats from 13 minutes we had otherwise.

At village level, now we procuring all required goats to Bakari Bank by weighing and sharing price based on live body weight. Formula has worked well at village level and seems high potential for application in other areas after having local data available. The Goat Trust is working on consolidation of saleable goat data through mobile based SMS so that trader can easily locate who and where wants to sale the goats and this will make this whole exercise more useful as per goat procurement cost will be drastically low, once this data is available for any area.

Live body weight basis Goat Purchased and sold by The Goat Trust in last years to test out Formula developed.

Year No of Goats sold/purchased Major agencies
2011-12 120 Samrudhi, local people
2012-13 600 Basix, Bundelkhand partner , Local people
2013-14 800 World Vision India teams, Rajasthan partner
2014-15 500 Bakari bank, Farm goats, Local supply
Total 2020  

Live body weight goat marketing Photo Glimpse